PureSchmaltz

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Big Data

PhormPhobic

phorm
I have no serious fear of BIG data because I understand where the little data that eventually accumulates into BIG data originates. I’m a part of it, so I’m certain that the data has plenty of subtle inconsistencies imbedded in it; it’s an honest divergence, originating in the natural ambiguity of language. Given the opportunity to fill out the same form fifty times, I’d very likely complete it fifty different ways. A new way every time, if only because I’d be learning.

Of course this ‘raw’ data will accrete and accumulate, eventually manifesting BIG results which will be queried (the perfect verb for this operation) to produce ‘answers’ or ‘insights’ or ... something. Slip over here for more ...

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