I read the financial press with increasing interest because I might be the only one to notice this pattern behind sure-fire prosperity. Yes, I have a degree in business administration, but nobody even hinted at this golden goose egg when I attended university. (I admit it, my university days probably occurred well before the emergence of the modern goose.)

Used to be that a company succeeded by producing some product or service which they sold for a ‘price’, generating ‘revenues’, which through careful ‘cost management’ would distill into ‘profits’, thereby attracting ‘investors,’ who’d front cash without any explicit agreement to return even a penny of it. Yes, I admit that this sounds silly nowadays; backward. Byzantine, and perhaps it was. Slip over here for more ...

Tags: Economics Recession startup