Who We Are
True North pgs, Inc. is a strategic consultancy focused at expanding the
awareness, acceptance, and application of project work as a distinctly different
practice from typical operations management type project management.
Founded in 1996, True North’s approach grew out of research that asked,
"What elements separate average from exceptional performing projects in
high tech situations?" High tech projects are "fuzzier" than
construction projects. Projects pursuing novel outcomes demand different than
traditional "project management" strategies from their managers and
something other than "contract compliant subcontractor" behaviors from
It takes a community to bring a product to market
The research showed that those who focused upon increasing the predictability
of their novel effort usually failed. The successful ones used a practical,
"adaptive" approach, rather than the more theoretical predictive
techniques of classic project management. This practical perspective became the
basis of some of the most successful (and closely guarded as competitive
advantages) product development in the history of high technology.
Our mission is to share these practical insights, to help organizations
produce exceptional products by helping them find the undiscovered communities
within them. This is the key to working really well together. And the key
to really effective projects.
David Schmaltz is an author, consultant, and trainer. His latest book, The
Blind Men and the Elephant: Mastering Project Work -- How to Transform Fuzzy
Responsibilities into Meaningful Results, released by Berrett-Koehler
Publishers, joins David’s earlier work, This
Isn't A Cookbook: The Elements of Project Style, and True North’s
in passing along his unique insights into adaptive project work.
Prior to founding True North, David was President and Principal Consultant
with Silicon Valley's Ontara Corporation. In 1996, David purchased Ontara’s
intellectual property, incorporating it into True North's Mastering
Projects Workshop, and extending the usefulness of Ontara's initial
David created True North's uniquely powerful Brief
Consulting model, authored True North’s Mastering Projects Workshop, and
editor and principal contributor to Compass.
David has also served as faculty for Jerry and Dani Weinberg’s Problem Solving
David uses his role as writer and consultant to help people discover for
themselves what they need to know to make their assignments work well for them.
His expertise includes creating new frames of reference for approaching projects
and helping clients discover for themselves how these different models apply to
their real world situations.
Amy Schwab, President
and Principal Consultant
Amy Schwab is a master facilitator, consultant, and teacher. Amy has over
twenty years of experience as a project manager and consultant. Her
project experience ranges from leading the design and implementation of software
systems, core business process reengineering, and strategic marketing intiative
projects within a Fortune 200 company to facilitating the training, envisioning
and planning of scientific research projects with computational physicists at
Los Alamos National Laboratory.
Amy learned about what doesn't work from her training in traditional project
management, business process improvement and change management. "I thought
I wasn't smart enough, disciplined enough, tough enough, or mean enough to make
these traditional approaches work on more complicated projects." she says,
"Then I discovered that the approaches themselves were fundamentally flawed
-- they were not designed for innovation oriented undertakings." True
North's approach helped her discover an approach that really works on these
fuzzy projects -- and helped her discover what she'd known all along about
making change happen.
Amy’s specialties include assessing the project environment and designing a
project that can thrive in its native surroundings. By enlisting the real
support of an interested community around coherent,, shared goals, and creating
the rituals necessary to keep the community working together under the most
extreme conditions, she helps executives, sponsors, and project leaders create
the project communities they really enjoy working with. Amy’s real
passion is helping people realize their heart’s desires by discovering their
project within their project, and using their project to pursue their passion,
while helping their organization accomplish really exceptional results.
| Who We Are
| FQA | Community
|Write to us at:
P. O. Box 1532,
Walla Walla, WA 99362
|Cell Phone us at:
503 805-9135 (David)
503 539-7397 (Amy)
|Email us at:
|Telephone us at:
509 527-9773 (Voice)
503 296-2044 (Fax)
Copyright © 1999-2007 True
North pgs, Inc.